Tyree Edwards - Morena

Here’s the revised case‑study narrative for Tyree Edwards’ “Morena” video that reflects the new context you provided—no artisans, bikes, cenotes or bonfires, just an intimate performance and dance in the remote Sian Ka’an Biosphere.

Project Objectives

• Intimate CaribSoul love story. “Morena” blends trap drums, soulful melodies and Caribbean cadences—a style Tyree calls CaribSoul. Our goal was to translate the song’s bilingual lyrics (“dame besos… vamos baby let’s go”) into a private, sensual visual narrative centered on Tyree and his co‑star.

• Highlight pristine nature. We chose the Sian Ka’an Biosphere—one of Mexico’s largest protected areas, located 45 km south of Tulum—to showcase turquoise lagoons, mangroves and untouched beaches. Its remote, pristine environment matched the romantic, escapist tone of the song.

Project Scope

Pre‑Production

• Concept & treatment. Tyree drafted a treatment focused on an intimate encounter between himself and a “morena” (beautiful woman) in a secluded paradise. The storyline mirrored the song’s lyrics: he sings and explores the luxury villa resort, meets his love interest, and they share a quiet dance as day turns to dusk.

• Location & logistics. Our scouting trip identified an isolated stretch of beach within the Sian Ka’an Biosphere Reserve. Because the reserve spans 5,280 square kilometers and is reachable only by rough roads or boat, we planned a small, self‑contained crew and secured permits from local authorities. We arranged transportation via 4×4 vehicle and obtained guidance on minimizing environmental impact.

• Casting & styling. We cast a local model/dancer as the co‑star and selected wardrobe pieces (flowing white dress for her; linen shirt and pants for Tyree) that complemented the natural setting and allowed for fluid movement.

Production

• On‑location filming. Over two days we filmed at sunrise and sunset to take advantage of the “golden hour.” Scenes included Tyree performing solo on the shoreline, the couple dancing barefoot in shallow surf, and quiet moments where they walk along the beach and watch the sky change colors. A lightweight gimbal rig and drone captured smooth tracking shots and aerial views of mangroves and crystal‑clear water.

• Minimal crew & footprint. To respect the biosphere’s fragile ecosystems, we traveled with a skeleton crew (director/performer Tyree, cinematographer, drone operator and production assistant). Equipment was battery‑powered to avoid generators, and all trash was packed out. The small team allowed the performers to connect naturally without distractions.

Post‑Production

• Editing & color grading. We cut the footage to match the song’s rhythm, interspersing close‑ups of Tyree singing with wide shots of him and his partner dancing. Color grading with enhanced reds to envoke the emotion of love and sensuality.

Results

• Authentic visual romance. Viewers praised the chemistry between Tyree and the co‑star and the serene setting, noting that the minimalist approach allowed the song’s message of love and escape to shine.

• Elevated brand image. Filming in Sian Ka’an underscored La Familia Entertainment’s ability to produce high‑quality visuals in challenging, remote locations. The video’s 1.7 k views and positive comments demonstrate continued interest in Tyree’s CaribSoul sound.

• Environmental awareness. Featuring a UNESCO‑recognized biosphere raised awareness of Mexico’s natural treasures and aligned with Tyree’s mission to promote positivity and truth through music.

Lessons Learned

1. Remote shoots demand meticulous planning. Accessing Sian Ka’an’s protected beaches required permits, transportation coordination and adherence to strict environmental guidelines.

2. Less is more. A small crew and simple concept allowed for genuine on‑camera connection and minimized impact on the ecosystem.

3. Timing is critical. Shooting at sunrise and sunset provided natural cinematic lighting and avoided midday heat.

4. Respect protected areas. Working in a biosphere taught us to prioritize conservation—packing out waste, limiting equipment and collaborating with local stewards.