Bankquoh & Saint Nich - Lose You

Project Objectives

• Create an emotive Afro‑R&B music video: Bankquoh and Saint Nich’s song “Lose You” blends Afrobeats grooves with vulnerable R&B vocals. Our goal was to translate that tension of holding on to love that’s slipping away into a cinematic story.

• Showcase the artist and collaborators: Director Tyree Edwards and La Familia Entertainment aimed to highlight Bankquoh’s performance while giving the supporting cast (Bonnie Lu, Vito Raq, Jon Bain, Mckenzie & Mikaela Bridges, Tré and Artwrk) screen time.

• Deliver a professional release: We planned a polished production from concept development through editing so the finished video could accompany the single’s release and attract new fans.

Project Scope

Pre‑Production

• Concept & treatment: After Bankquoh booked our team, he sent the “Lose You” audio and a venue flyer. He reserved the location from 6 PM–9:30 PM on Feb 17 in Atlanta and asked us to arrive 15 minutes early to brainstorm shots. We collaborated with creative partner Nicho Stevens on a detailed treatment to map out the video’s moody story.

• Planning & logistics: We confirmed crew roles (Director Tyree Edwards; A‑Cam operator Mason; B‑Cam/Editor Pixel_clips; grip Howard Edwards; post‑production supervisor Hakim Robinson; colourist Tyree Edwards) and cast. The narrative would follow a couple confronting a fading relationship, reflected in dance sequences and expressive performance.

Production

• On‑location shoot: Filming took place Feb 17 at the Atlanta venue. Our team captured Bankquoh’s performance and scenes with the supporting cast using multiple cameras for dynamic coverage. Lighting and set design emphasized the late‑night, melancholy feel described in the treatment.

• Crew & cast coordination: While Tyree directed, Mason and Pixel_clips operated cameras, Howard managed grip, and the cast delivered emotive performances. The set was designed to match the Afro‑R&B mood – elegant outfits, warm color tones and dramatic shadows.

Post‑Production

• First cut & feedback: After the shoot, we edited a first cut of the video and sent it to Bankquoh on Mar 4, noting that end‑credits were still missing and requesting his feedback. Bankquoh responded the same day, praising the visuals and providing detailed notes on pacing, transitions and shot selection; he also sent the mastered tracks “Lose You” and “Solo” for the credits.

• Revisions & final cut: We incorporated Bankquoh’s notes, adjusted the flow, and color‑graded the footage. The secondary track “Solo” was used for end credits. A second cut was shared via Drive, and final approvals were completed in March.

• Release prep: Final deliverables included a 4‑minute video mastered in 4K. We uploaded the video to YouTube (Oct 13 2025 release) with a detailed description crediting all contributors, social handles, and streaming links.

Results

• Compelling final product: The finished video successfully conveyed the emotional storyline described in the treatment. Smooth camera work, dynamic performances and moody grading complemented Bankquoh’s vocals, creating a cohesive Afro‑R&B aesthetic.

• Artist & audience engagement: Bankquoh and Saint Nich were pleased with the video, and the release supported the song on streaming platforms. The detailed credits and behind‑the‑scenes posts highlighted our team’s involvement and attracted new fans.

• Continued collaboration: Clear communication and professional execution strengthened our relationship with the artist, leading to future opportunities.

Lessons Learned

• Early coordination is key: Receiving venue details, the song and creative input well before the shoot allowed us to develop a strong treatment and arrive prepared.

• Feedback loops improve the edit: Sharing a rough cut without credits invited constructive notes from the artist, ensuring final revisions matched his vision.

• Thorough credits matter: Listing every contributor (director, cinematographers, grip, editor, colorist, cast) in the video description acknowledges the team and enhances professionalism.

• Storytelling with visuals: The project reaffirmed that high‑quality cinematography, thoughtful lighting and intentional pacing can bring a song’s emotional core to life.