Cailin Pitt - Big City Boys

Project Objectives

• Capture the song’s introspective theme. Cailin Pitt wanted the “Big City Boys” video to portray an isolated observer moving through Atlanta, not interacting with others. He loved the locations but asked to remove scenes where he was engaging with people so he would appear “invisible”.

• Translate urban disconnection into a visual story. Director Tyree Edwards proposed an alternate narrative where the protagonist’s day spirals: he oversleeps, loses his wallet, gets fired and evicted, then wanders across Atlanta witnessing selfish behavior (ignored homeless man, road‑rage drivers, rowdy teens, pickpockets, etc.). This storyline underscored the harsh realities of city life and the search for personal solace.

• Showcase Atlanta landmarks. Filming locations included Downtown Atlanta, Fox Theater, MARTA stations, Piedmont Park, the Beltline, Krog Street Tunnel and Jackson Street Bridge. These sites provided rich visual backdrops and varied moods.

Project Scope

Pre‑Production

• Storyboarding & feedback. The initial storyboard featured scenes where park‑goers listened to the music and strangers interacted with the artist. Cailin loved the variety of locations but requested that interactions be minimized. Tyree agreed that focusing on introspection would yield a more impactful narrative and promised to revise.

• Revised storyboard. The updated storyboard kept the original locations but made the protagonist invisible: crowds at the Fox Theater brushed past him, commuters at MARTA stared at phones, park‑goers ignored his playing, and passersby walked through graffiti‑filled tunnels without noticing. A closing shot shows him walking alone through Downtown at night.

• Alternate concept & event scenarios. Tyree also developed an alternate concept depicting the protagonist’s misfortunes and encounters with urban selfishness (road‑rage arguments, fights over shoes, ignored street performer, tourist scam). Cailin responded enthusiastically and suggested including a road‑rage scene because it’s such an “Atlanta thing”.

Production

• On‑location shoot. Filming took place across Atlanta’s landmarks. Scenes included:

  • Downtown & MARTA: Aerial and ground‑level shots of Cailin stepping into traffic, unseen by rushing commuters.

  • Fox Theater & Beltline: Crowds ignored him as he walked with his guitar; he passed street artists and vendors absorbed in their own worlds.

  • Krog Street Tunnel & Jackson Street Bridge: Dramatic visuals of Cailin playing guitar against graffiti and skyline backdrops while pedestrians paid no attention.

  • Piedmont Park: In the alternate storyline he found solace, playing alone on a bench and later lying under a tree.

• Crew & roles. The project was led by director Tyree Edwards with La Familia Entertainment as the production company. Howard Edwards served as executive producer; Howard Edwards Jr. and Chad Robinson were producers. Ulices Aguiar was director of photography; Pixel Clips handled editing; Yadi Nieves coordinated stunts; and Leilani Caceres and Tatiana Barajas were production assistants. Cailin Pitt provided the music and performed on camera.

Post‑Production

• Editing & feedback. Pixel Clips edited the footage into a cohesive narrative, blending introspective scenes with the alternate storyline’s dramatic moments. Color grading contrasted the warm hues of graffiti and sunsets against the cool tones of city streets.

• Final cut & release. Cailin reviewed the revised cut and expressed that “This is perfect!”. The completed video was uploaded to YouTube on July 24 2024 with a description crediting the entire crew. It complements Cailin’s album I See You in Everything, released Aug 23 2024.

Results

• Compelling narrative. The final video effectively conveyed themes of isolation and urban indifference. Scenes of crowds ignoring Cailin and witnessing selfish acts mirrored the song’s lyrics, while the alternate storyline added a cinematic arc about losing everything and finding solace.

• Professional production values. Cinematic shots of Atlanta landmarks, thoughtful lighting and grading, and smooth editing delivered a polished, 3‑minute‑42‑second music video.

• Audience engagement. The video has hundreds of views and positive comments praising the music and visuals. The detailed credit roll showcased La Familia Entertainment’s capabilities and gave visibility to the crew.

Lessons Learned

1. Iterative collaboration leads to stronger concepts. Early drafts and candid artist feedback helped shift the narrative from crowd interaction to introspection. Incorporating the artist’s vision created a more authentic video.

2. Flexibility enhances storytelling. Creating both a revised storyboard and a more dramatic alternate concept provided options; merging the strongest elements from each produced a richer narrative.

3. Location planning is crucial. Filming across varied Atlanta landmarks—Downtown, Fox Theater, MARTA, Piedmont Park, Beltline, Krog Street Tunnel and Jackson Street Bridge—added visual interest and authenticity.

4. Detailed credits highlight professionalism. Publishing a comprehensive credit list (director, executive producer, producers, DP, editor, stunt coordinator, PAs) in the YouTube description acknowledges everyone’s contribution and enhances industry credibility.

This case study demonstrates how La Familia Entertainment translated Cailin Pitt’s vision into a thoughtful, visually engaging narrative that resonates with the song’s themes of urban life, invisibility and resilience.