There Once Was A Girl Foundation Fundraising Event
A heartfelt and dynamic event highlight reel created for the "There Once Was A Girl" (TOWAG) Foundation. This promotional video captures the genuine emotion, community support, and empowering atmosphere of the fundraiser, serving as a powerful visual tool to share the foundation's mission with future investors and sponsors.
[Client]
TOWAG
[Year]
2024
[Services]
Event Videography and Photography
[Catagory]
Project Objectives:
Produce a compelling highlight reel of the fundraising event for website integration and broader promotional use.
Visually communicate the TOWAG Foundation's core mission and purpose to help attract and secure future investors and sponsors.
Capture the authentic energy, joy, and emotional resonance of the attendees and speakers.
Project Scope:
Pre-production:
Conducted a comprehensive site visit at the event venue to assess spatial constraints, evaluate available lighting, and determine the optimal placement for the step-and-repeat banner.
Thoroughly reviewed the Run of Show (ROS) to strategize crew positioning, ensuring the team was always in the right place at the right time for key moments.
Production:
Deployed a cohesive three-man crew consisting of two camera operators and one photographer to guarantee comprehensive coverage of both scheduled events and organic, candid interactions.
Captured dynamic b-roll of attendees smiling, hugging, and taking photos in front of the branded step-and-repeat.
Strategically filmed the venue's informative signage to highlight the foundation's "Mind, Body, Spirit" programs, as well as the significance of their purple and turquoise brand colors and butterfly symbol.
Operated strictly alongside the event schedule, seamlessly capturing key stage moments, live performances like the contemporary dancer, and audience reactions.
Post-production:
Crafted an edit that exemplifies the love, emotion, and heartfelt energy present in the venue, driven by an uplifting and empowering musical soundtrack.
Wove in live event audio, specifically choosing to end the piece with a touching, emotional speech praising the founder's growth and wishing them a happy birthday, grounding the video in genuine human connection.
Applied a polished color grade that beautifully highlighted the venue's lighting and the foundation's vibrant brand colors.
Results: The final deliverable is a highly branded, emotionally engaging highlight reel that perfectly encapsulates TOWAG’s purpose. It effectively translates the live event's magic into a digital format, providing the foundation with a premium asset to showcase their vision to prospective contributors and partners.
Lessons Learned:
Relying on a strict schedule and understanding the Run of Show (ROS) is critical during fast-paced live events; it keeps the production team grounded and focused amidst the chaos.
Investing in a multi-person crew (combining video and photo) is essential for comprehensive event coverage, ensuring that while one operator captures the main action, others can secure the invaluable, candid storytelling moments happening on the sidelines.
