Georgia Tech: ElectrifyGT | Volo Vista Award
ElectrifyGT partnered with La Familia Entertainment to create a dynamic 3-minute award-submission video highlighting their groundbreaking research in transport fleet electrification. The film distills complex data, machine-learning models, and environmental insights into a clear and visually engaging narrative that communicates the importance of sustainable fleet transitions for higher-education institutions and the broader state of Florida.
[Client]
Georgia Tech
[Year]
2023
[Services]
Video Production and Editing
[Catagory]
Educational
Project Objectives
Create a clear, compelling, and visually engaging award-submission video for ElectrifyGT’s Volo Vista application.
Simplify and communicate complex environmental research, electrification frameworks, and machine-learning models in a digestible, story-driven format.
Highlight the purpose, background, impact, and measurable outcomes of ElectrifyGT’s proposed solution through cinematic visuals and strong narration.
Showcase Georgia Tech as the proxy institute used in the study, while emphasizing Florida as the primary region of implementation.
Deliver a polished, professional, and emotionally resonant piece that positions ElectrifyGT as an innovative leader in sustainable fleet development.Global Reach: The video needed to resonate with a diverse international audience, considering cultural differences and language barriers.
Project Scope:
Pre-production:
Collaborated closely with the ElectrifyGT research team to break down their data, findings, and proposed framework into a concise narrative structure suitable for a 3-minute film.
Analyzed the Volo Vista Award criteria to ensure the video clearly addressed purpose, location, background, challenges, and success metrics.
Developed a detailed storyboard outlining talking-head segments, on-screen animations, b-roll moments, and narrative transitions.
Determined visual tone, color approach, and pacing—balancing professional academic communication with cinematic storytelling.
Secured filming locations on Georgia Tech’s campus and coordinated schedules for key interview participants.
Production:
Filmed talking-head interviews with ElectrifyGT leadership, capturing clear explanations of their mission, research process, and environmental impact.
Captured dynamic b-roll of electric vehicle chargers, Georgia Tech campus infrastructure, collaborative team workflows, blueprint reviews, and hands-on technical visuals.
Shot cinematic footage representing Florida’s traffic environment to contextualize the scale of transportation challenges.
Integrated movement, texture, and practical environments to visually echo themes of innovation, climate urgency, and academic rigor.
Ensured clean audio capture and lighting to maintain clarity and consistency across all interview segments.
Post-production:
Edited the full narrative according to the strict 3-minute award requirement, ensuring the message was tight, informative, and impactful.
Developed on-screen animations and graphics to help viewers understand fleet analysis, carbon-reduction projections, and the machine-learning components of ElectrifyGT’s solution.
Applied a clean, naturalistic color grade emphasizing institutional professionalism while maintaining visual warmth and approachability.
Layered atmospheric sound design to support pacing and clarity without overshadowing the spoken narrative.
Delivered final revisions in collaboration with ElectrifyGT to ensure the video aligned with award standards and organizational messaging.
Results: The ElectrifyGT Volo Vista Award Video successfully translated dense research and technical analysis into a compelling story that clearly communicated the urgency and importance of sustainable fleet electrification. The final film elevated ElectrifyGT’s position as a forward-thinking environmental innovator and provided a polished, high-impact submission for the Volo Vista Award.
The video strengthened ElectrifyGT’s ability to present its mission to academic institutions, government bodies, and sustainability partners while demonstrating the measurable environmental and economic benefits their framework provides
Lessons Learned:
Translating complex academic research into a visually engaging short film requires deep collaboration and clear narrative strategy.
Filming across active campus environments requires precision scheduling and flexibility to capture authentic movement and atmosphere.
Even highly technical content can be cinematic with the right pacing, visual balance, and storytelling approach.
